Selected work
Enabling clients to become benchmarks of their industries.
A sample of the products and platforms shaped, shipped and scaled by Punchkick and the wider Eidra product and technology group.
- Defined the interface and interaction model for ABB's A400 fast charger. Bridged hardware HMI with software to make EV charging faster and more intuitive.
- Stabilized and rebuilt Allstate's Digital Locker platform, replacing a fragile legacy stack with a scalable middleware foundation and redesigned web, iOS, and Android apps. Drove 1,200% audience growth in year one.
- Built the Avanto 360 care platform from the ground up. Connected patients, caregivers, and clinicians through a single digital experience that modernizes elderly care.
- Designed and built a modern ecommerce booking platform for Avis Netherlands, replacing the legacy site with a fast, conversion-focused experience powered by real-time inventory and continuous optimization.
- Partnered with Biamp to build hardware and software products for the modern workplace, expanding the portfolio with 3 new products, doubling the range of services offered, and earning 20+ global design awards.
- Designed and launched Centered, a native iOS and watchOS wellness app. Became a launch partner for Apple Watch, featured in the App Store and Apple Retail Stores, and presented behind Tim Cook at Apple's keynote.
- Designed and launched native iOS and Android apps for the Copa América Centenario. Surpassed 1 million global downloads and reached Top 3 in the Sports category on the App Store and Google Play.
- Unlocked a 73% increase in checkout success for Devold. Leveraged user research and agile experimentation to systematically remove friction from the purchase path.
- Launched the AI-powered accounting platform. Cut complexity so small businesses spend less time on books and more time building.
- Designed, built, and operated a full-funnel analytics program for Duly Health and Care. Turned fragmented reporting into actionable insight and unlocked measurable growth in patient acquisition and utilization.
- Embedded a 25-person design team as a strategic partner in Electrolux's shift to direct-to-consumer, redesigning the full digital presence and building the design system that powers brand engagement across markets.
- Defined, designed, and delivered a white-label credit card platform for the U.S. market, architecting complex integrations across multiple financial service partners behind a simple, intuitive cardholder experience.
- Created AI-powered generative design tools for H&M's creative teams. Accelerated ideation cycles and unlocked new ways to explore form, color, and pattern at scale.
- Created the world's first AI-enabled camera trap for wildlife conservation. Protecting endangered species with smart detection in the field.
- Engineered mobile-first credit card apps and a custom middleware layer for Home Credit's U.S. market entry. Surpassed critical adoption milestones within months of launch.
- Built a full-scale physical-digital driving simulator for Hyundai's "The Driving Lesson." Reached 2.26 million people and drove 1,900+ on-site experiences at Norway's largest music festival.
- Built Wyse, a web app for ING's internal cybersecurity startup, turning employee awareness training into an engaging digital experience that strengthens the first line of defense against cyber crime.
- Led accelerated design sprints and user research to improve mobile conversion across TurboTax's marketing experience, prototyping and testing 250+ UI variations with real customers.
- Integrated a ChatGPT-powered conversational UI into KLM's airport self-service kiosks. Made check-in more intuitive for millions of travelers.
- Optimized the ecommerce platform for Sweden's largest pharmacy chain. Improved profit margins and sustainable delivery options through evidence-based experimentation.
- Delivered native iOS and Android loyalty apps for Kwik Trip. Accounted for over one third of all in-store transactions within a year, exceeding adoption goals by 150%.
- Built a VR mini-game for Mazda's dealer days, putting showroom visitors behind the wheel of an AI-assisted driving experience that made advanced driver features tangible and memorable.
- Launched a digital shopping assistant for one of Europe's largest electronics retailers, using AI to guide customers to the right product through conversational search and smart recommendations.
- Shaped the connected home security product and companion app. Made home monitoring feel elevated and unobtrusive.
- Designed and built the Imaginarium, a 3D virtual museum environment for the National Gallery, inviting visitors to wander freely through AI-driven interactive hotspots and personalized journeys.
- Established Nike's Podium Design System — a scalable digital design system unifying product experiences across platforms and markets.
- Diagnosed and rebuilt Norwegian's booking conversion funnel through systematic experimentation. Delivered 10x+ ROI and an estimated +500M NOK in annual revenue impact.
- Designed and shipped iOS and Android loyalty apps from the ground up in six months. 500,000+ downloads in three months, exceeding goals by 107%.
- Redesigned the connected lighting experience across iOS and Android. Simplified complexity without losing depth, while building architecture to support a rapidly expanding product ecosystem.
- Overhauled POC's digital flagship store. Bridged a premium physical product with an ecommerce experience that matches it in craft and clarity.
- Built an integrated real-time 3D pipeline for the Polestar 3. Drove 2x conversion from users who entered the experience. Turned a one-off launch moment into a scalable digital growth engine.
- Built and shipped the PostNL parcel tracking app natively for iOS and Android. Grew installs by 20% through Android Instant App integration alone.
- Stood up the digital marketplace platform for Ribbn. Enabled tech-driven resale and made circular commerce feel seamless for buyers and sellers.
- Built an AI-driven collections explorer that helps visitors encounter themselves across 800K artworks. 4+ minutes average session time and 2 Webby Awards for Best User Interface.
- Served as a trusted design partner to Spotify since 2016, embedding across B2B partnerships and global HR initiatives to shape digital experiences that align brand and business.
- Created Americana, a living digital collection platform transforming 75,000+ rare books, maps, and manuscripts into an accessible, collaborative research environment. 2 Webby Awards for Best User Interface.
- Designed and launched the Starting XI feature inside the official U.S. Soccer app. Drove a 172% increase in new users at announcement, with 32% of all users creating a lineup.
- Rebuilt the digital experience for one of the world's most visited museums. An award-winning website full of smart features and genuine inspiration.
- Transformed Verifi from a hardware-led model to a SaaS-driven platform by redesigning hardware, software, brand, and web around real user workflows and a more scalable foundation.
- Built the foundation for scalable, data-led content across 80+ markets. Delivered an 87% uplift in organic traffic to key category pages while supporting 7+ major launches.
- Designed and launched a purpose-built agent portal for W.R. Berkley. Unified quoting, reporting, and client management into one clear system, delivered on time and ahead of industry peers.
- Built a scalable analytics foundation for Yogi Tea's new D2C channel, unifying tracking across Shopify and marketing platforms to turn fragmented data into reliable insight.
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