About Eidra.Punchkick
We stay until
it works.
From the first meeting to long after go-live: the hard middle, the decisions nobody documented, the edge cases that surface before launch, the question six months later that falls outside any SOW. We're in it for all of it. Not because the contract says so. Because that's just how we work.
Punchkick was founded in Chicago in 2006. For nearly two decades, we've built digital products for some of the world's most respected brands. In 2024, we joined Eidra, a collective of 1,500+ strategists, builders, and orchestrators who balance strategy, craft, and execution to help companies unlock growth.
As part of Eidra's product and technology group, we now operate alongside 400+ engineers, designers, and product leaders across the United States, United Kingdom, Sweden, Norway, and the Netherlands. It means we can take on more, go further, and stay in it longer — without changing how we work or who shows up.
The same team, the same work, now with greater reach.
Our Capabilities
Here's what that looks like in practice.
We help you clarify what to build — grounded in real user needs and business goals.
- Research, insights and opportunity mapping
- Product strategy definition
- Business case, value sizing and roadmap prioritisation
- Concept and UX/UI direction development
- Technical discovery & architecture direction
We design and build digital products that are ready for real-world use.
- UX/UI and digital product design
- App and web development
- Platform, CMS and e-commerce builds
- AI-enabled features and workflows
- Content production
- Release and launch support
We help you improve performance, conversion and long-term impact.
- Analytics and measurement
- Experimentation and A/B testing
- CRO and continuous UX optimisation
- SEO and generative search optimisation
- Operating model & team set-up
If we've done our job, you don't need us the same way anymore. That's the point.